Visiting a doctor’s office is a part of our everyday life, from the moment we are born until our old age as pensioners. While we wait to see our doctor, we extensively think of ways to improve both our health, and the health of the ones we care for the most. In those moments, everyone searches for information that can help them ease their current condition, but also prevent the same problem from happening ever again. If your product is related to health in any way, whether as a prevention or a cure, this is inevitably the right place for your message.

If your promotional message is on B1 posters, you chose well:

The place of communication:

• Your poster embellishes the space, and stands out from the other promotional messages.
• Customers inevitably notice educational and promotional messages on LCD displays, which shorten their waiting time with their interesting and convenient content.
• The message is at the place where the potential customers came to solve a health problem, and gather all the information that can be helpful.

The time of communication:

• During the wait time to see a physician, customers are exposed to your promotional message. The message communicated via a poster cannot be turned off as a TV, or thrown away as a printed material.
• You address the customers in the moment they have a problem they want to solve, and are willing to do something about it.

We provide the additional possibility of leaflet distribution. The leaflets are used in conjunction with a poster by offering more information on health-related products, thereby enhancing the effect of the campaign.

A research study on B1 posters in healthcare institutions, conducted by IPSOS media CT dated October 25th, 2010 revealed the following data:

• 90% of the respondents visits health care centers on regular basis.
• 94% of the respondents reviews and reads advertising messages in health care centers.
• 89% of the respondents finds advertisements in health care centers to be interesting.
• 74% of the respondents, at least occasionally, goes to buy medicine or another medicinal product immediately after visiting a health care center.
• 64% of the respondents considers that ads they see in health care centers provide more beneficial information in the moment they need them, than the ads they see in another type of media.